All of our packages provide a comprehensive service
For any project, we run through a thorough analysis to ensure your success. This includes, but is not limited to:
It involves investigating your competitors’ online marketing activities, so as to learn from their mistakes and find strategic opportunities that can be used to take your business ahead. We analyse information such as their internal linking strategy, and whether you can develop a better model that focuses on creating link equity throughout your website. Including the kind of content they’re posting, so that you can come up with a more refined content that engages with the readers better.
Our Keyword Analysis involves identifying which words or phrases are commonly used by search engine users looking for products in your niche so that they can be applied to your business as well in a strategic manner. We know that you can’t begin an online campaign, unless you know which particular phrases will bring you the most clicks. Therefore, our keyword analysis strategy always takes into consideration the overall competitiveness of the search terms that would be applied.
On-page SEO report
In On-page SEO, we shall focus on tactical addition of exact-match keywords on your website, so as to help your pages rank highly on search engines. Our ultimate goal is increasing organic traffic to your website, through the placement of relevant keywords in the title, meta-description, H1 and so on.
Moreover, we may include synonyms and semantically-related phrases on your pages to make them more attractive to Google. We basically optimise your website for ‘search intent’ and greater traffic.
Duplicate citations check
Statistics show that when a business has a duplicate listing on Google, it may lose the trust of consumers by up to 73pct. We can prevent this by doing a professional duplicate citations check on your website using our data tracking tool.
It’s most important that search engines are able to read (also known as a crawl) your website easily. This means ensuring your page titles and further technical aspects are easily read by Google and are optimised for relevant web traffic. We take care of this by refining all of the below on your top web pages:
Titles and description
In SEO, titles are HTML tags used to inform visitors about the type of content found in your website before they click on it. Usually, they are shown in search engine results pages (SERPs) as the blue heading just above the organic result. Likewise, Meta Descriptions are brief write-ups appearing on the organic result to show the consumer what you are offering.
Keyword consistency refers to placing your preferred keywords evenly throughout a particular webpage, so as to rank highly in searches. By doing this, we can help categorise specific topics or pages on your website so that they become easier to find on Google. Nevertheless, keyword consistency shouldn’t be confused with density, which is just the number of times a certain phrase is used on your website.
We use Headings on On-page SEO as a way of showing search engines what kind of information is found on your website. Typically, Google recognises the writing in your header tags as more significant than other texts, starting with your h1 as the most important followed by the h2 and h3 tags.
H1 usually contains your targeted keywords, which are closely related to the page-title and also relevant to the content, while h2 and h3 are subheadings.
Google Analytics / Search Console set-up / analysis
Search Console Setup is a Google Analytics tool used to gain meaningful insights about your website’s search performance. Through it, you’ll be able to see on what type of Devices your web pages are doing much better, as well as Landing Pages, Queries and Countries reports that have been listed under the Search Console configuration.
Moreover, by choosing any of the Device options shown in your report, for instance, desktop or mobile phones, you can delve deeper into the data and check out the top performing landing pages based on each specific device type.
Also known as alt descriptions or alt-text, with the word ‘Alt’ meaning alternative, we typically use alt-tags within HTML codes to describe the purpose or appearance of an image found within a website.
Website enhancement focuses on improving your websites page speed, compatibility and Google’s readability
Google Pagespeed test and optimisation
This process involves determining the performance of your website on both mobile and computer devices. We can do this for you professionally using Google PageSpeed tools and insights, which apart from providing a report on the swiftness of your web pages, they can also offer suggestions on how the pages may be enhanced. Based on the performance score index (PSI) of your website, we can either categorise your page speed as fast, average or slow.
Load time test and optimisation
Page load time refers to the period between clicking on a link and when it opens. As an SEO agency, we can test how fast your website’s load time is from multiple servers, and also perform advanced testing by including video capture, multistep transactions and content blocking among other processes. Ultimately, these results would give us detailed diagnostic information about your website, which can then be used to optimise SEO resources found on the site.
Structured data highlighting
Our structured data highlighting service involves using a special webmaster tool, which guides Google through the pattern of structured-data found on your website. We use our Data Highlighter to tag various data fields found on your website, so that Google can display your data online in a more attractive manner.
Arguably one of the top 3 factors of SEO. Off-page optimisaiton. This refers to the action taken online to build your website’s authority.
Backlinks are an essential component of SEO and are created when one site mentions another and externally links to it. These ‘incoming links’ generally help to improve the authority of your website, making it valuable to Google since other sites are frequently mentioning it. Ultimately, this will make your business more reputable on the search engine, thereby increasing its ranking and visibility.
We can help create effective backlinks for your website by having it featured on guest blogs, developing relationships with influencers, doing link reclamation and even conducting original research with insights for external link-building. If many sites mention your webpage, you can be sure it would be ranked highly on Google where numerous people would be able to see it.
Building / fixing local citations
A citation is the online mentioning of your business address, name and phone number in a directory, so that interested customers can follow up through for more information or to make a purchase. For increased visibility, we usually place our clients’ citations on local business directories, websites, apps and even social platforms like LinkedIn. They usually help internet users to easily discover businesses around them offering what they want, and can further help impact your website’s local Google rankings.
Generally, citations can either be placed on industry-specific platforms, such as the web pages of professional associations and bodies, or in a variety of random online sites such as publications, blogs, news sites and so on.